The Lazlo brand comes from the surname of the founder, Edina László, and was launched at the beginning of 2012. Originally she began her career as a textile print designer, later she became more interested in fashion, so she started to design the clothes as well. She still creates the patterns for her pieces, so pattern- and fashion design have become her two main lines. She is regularly attending design fairs both in Austria and Hungary, and she is becoming more and more popular also in Austria.
Her brand is characterized by high quality, uniqueness, femininity and ecological thinking. It is for women who love originality, but in the same time consider environmental- and social awareness equally important.
The collections do not vary according to seasons like the traditional, well-known brands, and they don’t follow the colour-trends. They are always based on an idea, thought or concept, and are mixed with other artistic elements. As these models are independent of trends, they can be worn any time. Edina’s goal is to create a brand that is young, girly and wild, and also full of feelings. Simple, new and wearable. Each pattern is different, therefore there are no identical pieces in her collection. She only does very small-serial collections, so her customers can be sure that they will not bump into the same piece on each and every corner.
“The concept was always to create collections for women, who dare to be unique and express their own style. I do not want to be super luxury, as I want my collection to be affordable for everyday women. I want to show that everyone can be stylish if they dare to express, who they really are.” – says the designer.
Her main inspiration is life, people, emotions, random moods and thoughts, and also visuals, such as colours and shapes. She loves observing people around her, how they live their daily life, how they feel and react.
Her latest recycled collection calls attention to the fragile connection between men and nature. It provides an alternative to fast fashion brands, and achieves originality, high quality and ethical awareness together. Her goal is to make our initiative into a movement, and to give importance to eco-friendly technologies in the textile industry.